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Dude, I *so* need to go to Argentina one of these days...
From MediaPost:
1882, a new brand of Italian alcoholic drink Fernet, launched a quirky TV campaign this summer in Córdoba, Argentina, a province where residents are obsessed with drinking Fernet and only Fernet. Rather than launch a campaign that positions 1882 as a Fernet brand, twelve nonsensical TV spots were created. A man with a big head, little face and no body is taunted by the unattainable 1882. Then there's a bird with a moustache swimming in Fernet and singing about it. A group of pigeons go crazy for a loaf of French bread in another ad. My two favorite ads involve a boy's choir and some fancy yo-yo work. Click here and here to watch the ads.
1882, a new brand of Italian alcoholic drink Fernet, launched a quirky TV campaign this summer in Córdoba, Argentina, a province where residents are obsessed with drinking Fernet and only Fernet. Rather than launch a campaign that positions 1882 as a Fernet brand, twelve nonsensical TV spots were created. A man with a big head, little face and no body is taunted by the unattainable 1882. Then there's a bird with a moustache swimming in Fernet and singing about it. A group of pigeons go crazy for a loaf of French bread in another ad. My two favorite ads involve a boy's choir and some fancy yo-yo work. Click here and here to watch the ads.
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