e_juliana: (just happy)
e_juliana ([personal profile] e_juliana) wrote2004-12-14 12:07 pm
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[identity profile] stephl.livejournal.com 2004-12-14 04:13 pm (UTC)(link)
I am a TOTAL font geek. Chatty!co-worker and I can converse for hours about which font might be better to use when we're designing a book. Font is one of those "invisible" design elements -- people don't really notice it (well, some do), and yet it contributes to the overall visual impact of an ad/book/sign. I'd bet that most people couldn't put their finger on it, and say "Oh, the choice of Copperplate font really give that store's sign an air of dignity," but if you asked them their impression of the store's exterior, "dignified" would be in the description.

Or maybe I think about this too much....

[identity profile] pinwiz.livejournal.com 2004-12-14 04:52 pm (UTC)(link)
It's a pretty font and all, but it's not worth paying $25.

[identity profile] susano.livejournal.com 2004-12-14 07:31 pm (UTC)(link)
Futura was what they used in Sassy magazine. I think it was the first time I ever noticed a font outside of places were you are supposed to notice.